Notably, SpyFu has no keyword export limits SEMrush does and includes up to 7 years of advertising history for each domain and keyword versus one year of history for SEMrush. Ultimately, it's a matter of personal preference. Both tools are great for spying on your competitors' PPC strategies.
Formerly called AdGooroo, Kantar is a multifunctional tool that includes, in my opinion, one of the best if not the best SEM intelligence tool available. Get data on how your competitors are spending their PPC budget, how well their ads are performing, which keywords they're using, their exact ad copy, and even the landing pages for each ad.
What's more, SEM Insight alerts you when a competitor changes their bidding strategy. This allows you to go after their weaknesses and take advantage of their strengths. It's no surprise why medium to large agencies love Kantar. Using Paid Search Intelligence, they can quickly bring a client up to speed with the top advertisers in the client's industry.
Pricing: Contact to request demo and product details. The Search Monitor does it all: brand monitoring, trademark use, and competitive analysis across a variety of traffic channels paid, organic, local, social and mobile. It even shows how you stack up against competitors in Google Shopping. Built for medium to large digital marketing agencies, it belongs in the same category as Compete and SimilarWeb.
Using a proprietary statistic called "Knock-Out", advertisers can see when and how brands are being "hijacked" by their affiliates. With the SearchMetrics dashboard, you can easily compare organic and paid keyword rankings side by side for thousands of competitors, identifying gaps in your competitors' marketing campaigns. With the powers of SEO and PPC combined, you can quickly see the profitable opportunities and use them to your advantage.
Most brands have enough on their plate between publishing content and interacting with their audience across all the social networks. Who has time to keep track of the competition? Sprout Social does. Sprout Social is a social analytics platform that aggregates data from all major social networks and organizes it in easy-to-understand reports.
The platform includes tools for analytics, engagement, publishing and social listening. Every brand, large or small, can benefit from knowing what its competitors are doing on social media. Sprout Social helps you identify trends, tactics, and challenges as you plan your marketing efforts.
Fanpage Karma is my new favorite competitor analysis tool. The tool gives you all sorts of useful information about a Facebook page, from audience engagement to page growth usually stats only available to the page owner sees. The tool also has similar features for YouTube, Twitter, Instagram, and Whatsapp, which expands your spy operations across the major social networks.
You can either ignore this fact or get with the program and start growing your account. Here's a basic process for getting started with 'The Wonk'. First, write down the top 3 influencers in your niche and enter their Twitter handles in Followerwonk.
If any of the influencers follow your competitors, there's a good chance they'll follow you too. To get on their radar, engage with their tweets, share their content and regularly partake in the Twitter conversation.
To determine who to follow, a simple rule of thumb is to follow the most active Twitter users -- the folks with the most Tweets and engagement.
Just remember, if you want to be part of the Twitter in-crowd then you have to participate. Don't be Follow-Unfollow Fred, whose only purpose is there to get followers for the sake of vanity. If you're regularly following and engaging other people in your niche, you should see results in a matter of weeks. With a focus on influencer marketing, Phlanx is a social media marketing platform that offers several tools for competitive analysis. First, their Instagram Engagement Calculator can be used to see how active your competitor's accounts are, which can give you clues about whether their Instagram strategy is effective or not.
Aside from engagement, the platform also features competitor tracking tools for Instagram, YouTube, Twitter, and Twitch, with Facebook and TikTok coming soon. It's easy to get caught in a digital marketing bubble and forget about more traditional ads: billboards, radio, TV and direct mail. Using Who's Mailing What, you're able to stay on top of industry trends in each of those areas. Pricing: Free to try, pricing available upon request. Google Advanced Search Operators are words and symbols that enhance standard keyword-based search and deliver more-relevant search results.
By adding a couple operators to a search, you can learn a lot about a competitor's site or marketing strategy. Using a combination of the "site:" operator and your exact match keyword, you can see a competitor's top pages for your target key term. The Internet Archive aka the Wayback Machine keeps a database of how websites looked throughout the years. For a walk down memory lane, here's a snapshot of the SEO Moz home page back in :.
All fun aside, looking at the history of a competitor's page can give you some unique insights. For example, using a traffic tool like Alexa or SEMrush, you may find that a specific page had a large traffic spike at some point in the past. Check the Archive to see if any site changes were made around that time. If there were, those same design changes could boost conversions on your website. A common marketing strategy on the web today is the use of microsites for traffic, link bait and lead generation.
Want to see what sites your competitors own? Head over to SpyOnWeb. This is valuable information for businesses in any niche, but particularly so for businesses with a local, physical presence. Many real estate agents use this strategy, creating microsites for smaller counties and towns to capture new home buyers. Use SpyOnWeb to see what virtual properties your competition has claimed, and you may gain valuable insights into their marketing strategy.
When used properly, however, email marketing is still an incredibly powerful channel that nearly every brand uses today. You simply add your competitors to the platform, and Owletter automatically captures all the emails they send with a screenshot. This allows you to learn and get inspiration from exactly how the competition is using email marketing.
Each of the solutions gives you access to excluding company data on over 13 million public and private companies. As helpful as these tools are, you don't need all of them to start your covert spy operations. If you really want to supercharge your competitive intel ops, pick one tool from each category and put them to work. That's plenty. That said, competitive intelligence is a double-edged sword.
It's important to know what your competitors are up to — what's working for them and what isn't. However, the best brands lead by example. Don't get too caught up in chasing the competition or you'll get stuck in me-too marketing mode, leaving little time and energy for innovation and experimentation.
May this list serve as a resource for you to go out and conquer the interwebs. If you found it valuable, please share it with a friend or colleague. Our natural drive is to innovate — to create something unique and original. Whether you're a bootstrapped freelancer or corporate CMO, there's something here for everyone.
Moat is divided into two core products: Moat Analytics: This SaaS is focused on tracking ad impressions and content views to help brands and publishers measure and drive attention across multiple platforms.
Moat Pro: This is an enterprise marketing and ad intelligence platform for mobile, direct, and programmatic advertising. The higher the DA score, the better. Buzzsumo allows you to look at the top-performing content for relevant topics for your brand and specific competitors. Similarweb is an insanely comprehensive tool for both content and SEO.
And more importantly, for content marketers, you see what topics visitors search for and what other relevant sites they visit. This allows you to see hot topics covered by your competitors, all on one page. Recognizing this, Mailcharts aggregates emails from competing campaigns to help influence your own.
Not only is Mailcharts a powerful competitor analysis tool, but its website offers a ton of email examples to draw inspiration. This tool automatically aggregates emails from competitors and organizes them into a simple, user-friendly dashboard. This represents an efficient, data-driven alternative to keeping up a dummy email account to spy on your competitors. This tool analyzes multiple aspects of PPC campaigns, including how many keywords a brand is targeting on AdWords:.
For brands considering PPC, such a tool is essential for keeping realistic expectations for ad spend. Last but not least, this industry analysis tool uses community data to curate data and content from startups relevant to your niche.
Again another tool reserved for bigger brands, you input brands to create your own custom dashboard of industry names to watch. While each of these tools can effectively help you analyze your competitors, you also need to keep in mind what happens after you run the numbers. As noted earlier, context matters. Sure, take a look at what the big players in your industry are doing.
But when assessing your competition, focus first on those who are the most similar in terms of size and target audience. For example, how often do your competitors post new content? What are their top-performing keywords and hashtags? Maybe you uncover a new set of keywords to target in your content based on your research. Either way, the end game of competitive analysis is to improve your own marketing strategy.
The more information you glean from competitors, the better. Competitive analysis is a crucial component of fine-tuning your marketing strategy. By using the right set of tools, you can run your analysis quickly and actually spend more time focusing on your own efforts. You can compare up to 5 domains side by side in this tool.
Selecting which type of keyword organic, paid, or PLA to compare between websites will show you gaps where you can plan your advertising strategy. Using the table, you can find out how the domain keyword profile intersects with its competitors. Compare paid keywords between you zappos. This will show you if they pay for any additional advertising on the keywords that they already have top rankings for.
This tool will tell you how much your competitor uses media display ads, HTML display ads, and text display ads. Please note: these reports are only available with an Semrush Business level subscription. If so, go to My Reports and create a new report.
There is no limit to the number of images you can add to a report, and everything can be added by a simple drag and drop. Knowledge Base. Step 1.
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