Business awards can be an overlooked tool in your marketing toolbox. Just being shortlisted can improve brand awareness and promote your business to new customers. Make sure you maximise PR exposure and update your marketing materials with the award logo including business cards, website, literature, email and sales material. Awards celebrate hard work and success and are great PR opportunities.
Winning a business award can open doors to getting contracts, finding new supply channels and breaking into new markets. The application process for entering a business award can often force you to look at your business from a different perspective and compare yourself to your competitors. This will help you think about ways you could be doing things better and identify areas for improvement and is one of the ways your business could benefit that could be more valuable than the prize itself.
A business award win, short-listing or nomination can act as a 3 rd party endorsement for your business. A win can give a seal of approval to your activities and is a sign of quality for potential customers, so can form part of your sales pitch. It can also help with relationships with suppliers. Awards recognise the hard work and achievements of your employees so winning one can help boost staff morale and improve motivation.
This can be maximised by making sure staff feel they get the recognition they deserve by holding a staff meeting to celebrate your victory. Winning is self-reinforcing. The same phenomenon is seen in humans. The effect was not observed in female tennis players, suggesting a possible link with testosterone.
Receiving an award brings more benefits than just winning. Aside from making us feel good, it can also offer a great boost to business. An award brings credibility and opens doors to new opportunities. It can impress potential clients and boost sales, improve employee engagement and loyalty.
Awards demonstrate that we take pride in what we do and that we do it well. Awards are often a focus for communities of interest. Thank you for your submission. You'll hear from us! Our Customers Children's Publishers. Awards are equally important to any business or services How often do we find ourselves looking for third party endorsements before we purchase something new?
Awards recognise and reward the efforts of your company and staff. They can also raise awareness of your brand and your titles in the following ways: --Differentiation. Related Post. We would love if you joined the vearsa community today. Contact Us.
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