Where is honest tea sold




















All the drinks that were available at that time either had calories per serving or zero calories per serving, and we wanted to fill that gap.

We started off with only a few organic ingredients, but as we began to learn more about the supply chain and how tea was grown we discovered one important insight. Unlike almost every other agricultural product, tea leaves are never rinsed, which means, if chemicals are sprayed on a tea leaf they stay on the leaf until it is brewed. These chemicals are then washed into the drinks we consume.

They would be better for the ecosystems where the leaves are grown, for the people picking the tea leaves and of course for the consumers. We became the best selling tea in the natural foods channel in the United States, but although we were continuing to grow, we were having trouble crossing over into mainstream accounts.

We were in around 15, stores before the Coke investment and then over the next few years we found ourselves stocked in over , stores. One of the biggest challenges with organic products in the US is that people have a low level of understanding about what organic means.

We try to sell on taste, and we try to sell on the health aspects of our products. One of the really beneficial aspects of the way we built the Honest brand is that all of our claims, all of the aspects of the brand that are core to what we do, are defined by a third party — with organic being at the center of it. N said on Tuesday that it acquired the remaining stake in Honest Tea for an undisclosed sum, giving the world's largest soft drinks maker a stronger position in bottled tea.

Coke said Seth Goldman, Honest Tea's founder and chief executive, will continue to run the business as an independent unit within Coca-Cola, whose tea portfolio has lagged behind those of rivals such as PepsiCo Inc PEP.

N , which makes Snapple. Honest Tea, which sells bottled teas and other juice drinks, was started in with a socially and environmentally conscious mission. Analysts and other industry watchers have said it remains to be seen whether the company can keep up its philosophy once it gets fully swallowed by Coca-Cola.

Still, he said Coke was honoring the product, including by setting up a high-quality tea brewing system and using only fair-trade tea.



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