Known as Nike Grind, the material is made up of recycled shoes, plastic bottles and manufacturing offcuts. It is also used to make running tracks, gyms, playgrounds and more.
Nike collects more than 5 million old shoes each year to use in the creation of Nike Grind through its Reuse-A-Shoes programme.
To date more than 28 million shoes have been collected and recycled through the scheme. Nike has partnered with Instagram to sell directly to customers through the photo-focused social media site.
E-commerce is a major part of its future growth strategy. Nike has a members-only app called SNKRS , which lets super-fans stay up-to-date on when new collections and exclusive products are available, buy shoes, take part in competitions and stay in the know about their favourite products. The company has recently experimented with AR and location-based tech to allow users to unlock the chance to buy exclusive products.
Perhaps the most famous Nike range though is the Air Jordans trainers, which are endorsed by former professional basketball player Michael Jordan. Today the trainers come under the Nike Jordan brand, which includes other products bearing the Jordan name. Nike is also the parent company of the popular Converse and Hurley brands.
Customers can increasingly try products before they buy. Rather than just trying on a pair of shoes in the store, Nike has enabled customers to take certain ranges and new launches out for a real test drive on a real-world run. Nike has also dabbled in the world of personal styling with its Nike Performance Stylist service. Customers can book a free minute session with a stylist to help them find the right looks for them.
Although not a permanent offering, the service makes regular appearances in Nike stores. Their number stood at in and has grown to in In , the total number of Nike retail stores stands at 1, of which were located inside US whereas overseas.
Nike is an international brand of athletic footwear, sports apparel, accessories and equipment. Apart from the Nike and Jordan brands, its wholly-owned subsidiaries include Cole Haan luxury shoes, handbags, accessories and coats ; Converse athletic and lifestyle footwear, apparel and accessories ; Hurley action sports and youth lifestyle footwear, apparel and accessories ; Nike Golf, and Umbro a leading U. The number of Nike retail stores has reached out of which are located inside US and overseas.
Nike US-based Nike is the world leader in athletic footwear and apparel. The Nike swoosh is one of the most recognized logos, as well as one of the most reputable athletic sponsors in the world. Nike employed over 73, people and operated more than 1, retail stores worldwide in Much of Nike's success can be attributed to the brands worldwide marketing campaign which uses sponsorship agreements with celebrity athletes, professional sports teams and college athletic programs to use their products for the promotion of their technology and design.
Over the years, the sporting goods industry has seen many mergers and acquisitions. Some of these companies are joining up with fashion designers to produce new clothing styles and widen their product lines. As a result, consumption will continue to be driven by a trend toward less formal dress in the workplace and demand from specific demographics such as teenagers and baby boomers. Sports and fitness clothing is highly fragmented, with many brands competing, from basic discount brands to high-end fashion names.
Even well-established brands have to work hard to maintain their share of the market. Consumers are demanding more versatile wear with wider functionality, which means retailers continue producing new styles of sports apparel for men and women.
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